To whom it may concern,
I suffered great alarm while visiting your bookstore yesterday. It was seeing the action figures you sell based on Mel Gibson’s hyper-violent movie, Apocalypto that caused me such distress. As I remember, Apocalypto was an R rated movie making it quite clear that it was not intended for the audience of young children. So I’m uncertain why you would be selling action figures to children that might peak their interest in such a movie. Having read many reviews of the movie, I am quite resolved that no child should be exposed to such a violent and gory depiction of Mayan life. I am appalled that you would be involved in marketing it to children.
Most disturbing is that you make the Mayan temple the center piece of this toy set. If you have not seen the movie, you may not be aware of what happened at Mayan temples. It was the location of a brutal religious ritual in which slaves had their hearts cut out of their chest and their heads tossed down the steps of the temple to the cheers of a bloody thirsty crowd. Why would you think this is something children should be re-enacting as a form of play?
Perhaps you made a hasty purchasing decision. From the numerous pictures of Jesus on the walls I take it that you are a religious bookstore. I understand the great interest many Christians took in Mel Gibson’s “The Passion of the Christ”. Perhaps you are under the misguided impression that Apocalypto is another film with religious significance. If some vendor convinced you of this in order to sell these toys to you I can assure you that you have been taken in by con-men. I’ve been in a number of other religious bookstores, and while I have seen a great deal of them selling “Passion of the Christ” merchandise, I have never seen any of them selling anything associated with Apocalytpo.
In fact, I don’t remember seeing anything related to “Passion of the Christ” in your store. Perhaps you sold out of it so quickly that you thought you could have equal success with Apocalytpo based merchandise. If this is the case, then you are shameless hucksters and I will encourage a boycott of your store to all of my friends. I find it disgusting that you would offer such violent imagery up to children to line your own pockets with cash.
Please pull these toys out of your inventory and clarify this situation to me at your earliest possible convenience.
To my readers who may be unfamiliar with the context of this please check out this posting.